Nacho Urbon
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Cars - Advertising & Magazines

Based in Madrid, Nacho Urbon works for Advertising and Communication Agencies, and direct clients.

“Shooting car campaigns means understanding the client’s strategy, their concepts and ideas. Having empathy. To find the way to approach the shooting, explore the most attractive side of their product, and take care of the production and logistics. This is my everyday life, what motivates me and makes me happy.”

His portfolio includes brands such as Lexus, Toyota or KIA. He was the exclusive photographer of Car&Driver Magazine from 1998 to 2003, were he had to work really fast and deal with any kind of weather conditions.

He is also specialized in Beauty, working regularly with Loreal, Lancome, P&G, Garnier, and shooting for magazines such as Vogue, GQ, or MarieClaire.